How to Generate Original Content Ideas that Actually Work

Writing is one of the most prominent and significant tasks in optimizing a website. Websites that have a regularly updated blog are marked as important by the targeted audience. Hence, the pressure builds on the companies to create engaging and innovative content to retain their readership base; otherwise, people (your readers) know how to switch to other website to consume content.

The entire burden falls on company’s writers to look for the ideas that actually work. Often writers go through writer’s block, and it clogs up their mind to even think of something out of the box, let alone finding the right idea to execute for enhanced website performance. Let’s discuss some ways with whim a writer and even a marketer can find revolutionary ideas;

1.  Look Around-

Writers often sink deep in blogs and books to find the right idea that they forget to take a break and simply look around. The best ideas can be found simply by looking around and by having an open mind to observe the things. That’s how real writers bring innovative ideas to the table that change the course of the industry. Once you find an idea, start working on it, keep it with you and see how much it keeps you interested; let's say, try it for 3 weeks. If after 3 weeks, you find yourself excited to write on the idea, then go for it. You have found your muse.

2.  See Industry from New Angle-

Sometimes, writers become too obscure to see things from a different perspective. Writers need to consider having a new outlook on the industry, as it can simply tell us many things, to which, we never paid attention before.

You are not alone if you feel that what can be said about your industry has been told zillion times by different writers and you have nothing left with you to write. That's correct and also incorrect.

By altering your perspective, you can come up with a new angle on an already said topic and can re-tell it in a simplified manner to increase your avid readership. Good readers are voracious and they follow you when you give them real-time content to consume.

Look at the fantasy novels, such as Lord of the Rings. Written by J.R.R. Tolkien, LOTR takes us on an amazing ride of Middle-Earth and how differently it looks from our current world.  The concepts of friendship, greed, power have been told way many more times than one can imagine, but with Tolkien holding a pen in his hand, the novels turned out one of the most read in English literature.

3.  Utilize New Tools-

Tools, such as BuzzSumo, can help in fostering great content ideas. You need to be a tech savvy in order to render great search and harness the real power of content discovering tools.

Before the internet and Google became the basis need in the technologically advanced world, artists/writers used to visit parks, places, museums, would spend hours-and-hours in libraries to fuel their creative spark. Nowadays, finding the information to generate key ideas is just a matter of a click.

Great writers still take a break from the internet and find the ideas around. It can come by talking to a person on a certain topic and understand second person's view on the subject. These things help a writer, especially great writers, to grow their intellect and see things from newer and fresher perspective.

4.  Try new things-

When you are using the same idea to generate ideas, then one day that thing will become obsolete and you will be uninspired to find any new voice that can echo far and wide to bring better readers to your content.

Use different approaches to find things to write upon. For example, shut down all the distractions that try to mingle with your content writing time. Go away from the things that eat up your precious time. Sit down with your group of staff or team members and talk about the topics. You will be amazed how your team members can help you to find the best ideas that you never had even thought of. When Peter Jackson was making The Lord of the Rings trilogy, he sat down with the cast and crew and talked about the script and his idea of shooting the movie in-depth. Many people helped him to delete some scenes and introduced others to create the most epic fantasy movie trilogy ever made. And the result is globally known of the movie.

5.  Think of Something Else-

It’s one of the best things to write a flawless content. Stop thinking about the content or the idea that you think is going to bring a revolution to your website, or how it will bring back the good old days when people were visiting your website like there was no another site ever existed on  the web.

“Please get outside of your vertical. Find events that your audience attend, not events with groups of marketers talking in an echo chamber. If you want to find inspiration at events, it’s more about seeing your user and things that your user is interested in than it is about you seeing a bunch of case studies. Think more ethnography than personal education.” - Joe Cox

Sometimes, it’s better to think of something else and let the ideas find you.

6.  Surround Yourself with Creative Vibes-

“What you think, you become”. The statement is universal and hit the nail on the head when it comes to doing something for greater good. As a writer, you need to stay creative and to do it in a good way; you need to spend the time with creative people. Make like-minded people your friends. Spend time with them, and talk about certain things that increase your and their knowledge and you guys can have a healthy debate over something. 

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