Top 5 Options for Higher Landing Page Conversions

We all have a clear idea about where do we need to reach, but how is the question. That is exactly what matters the most and this indeed affects a lot of things further in your process of promoting your brand and gaining business. If you wish to have a higher landing conversion page rate, there are a few things which you need to avoid. We shall look into the options you can consider and the ones you need to skip on.

Clarity and simplicity

• It is very important to provide a very easily understandable content and interface to your audience. All those Internet marketing strategies work, because they are pretty simple an easy to understand. The more easily your audience blends into the interface and atmosphere that you provide, the better it is for you to hold their interest.
• It shouldn’t be cluttered or over crowded
• Title and taglines should be simple but effective
• Keep the content solution based
• Start the heading with numbers. For instance, “5 steps.., 7 tips..,”. Start with terms like “How to..” which gives a solution based approach
• The page should have enough White space
• Reduce load time by avoiding flash and high quality images on the home page
• All the aforementioned points should be religiously followed to keep your audience happy.

Working with AdWords and PPC campaigning

If you are aware of pay per click or cost per click, you know what Google AdWords are. That small section you see on the right hand side of your google.com screen after you search for something, also a similar one right below the search bar? Those are the results of Google Adwords. Pay per click is a part of it. Whoever clicks on that link is then redirected to the particular website and the website owner pays for that click. So basically you pay not for advertising with Google, but when your advertisement with Google works. Pay per click (PPC) is the way to go about internet marketing. PPC is used majorly by the three major search engines, Google, Yahoo and Bing.

Removing distractions

One of the major reasons of people deserting your website is distractions. They are your worst enemies. There are many instances when some websites are made full of all kinds of distraction on it. Having meaningless elements on your website like gaudy, flashy advertisements which don’t really relate to your website, using images in between the content wherever necessary, and so on.

Getting rid of Navigations

Website optimization was never an easy task. You need to keep playing and tweaking to gain the right output. With n number of trials and errors that everyone goes through, it is always a good idea to keep it simple. Navigation bars are one of the most distracting things for audience. You just hover and it feels as if they are everywhere.

Sometimes, we just get too many navigation options at the same place which basically just messes with the whole idea of navigation. Many websites, especially e-commerce websites have made it a point to remove navigation bars from their checkout page.

Effective Testimonials

There is always some feedback that you receive from your readers and visitors with respect to the content you have shared. This feedback is both positive and negative. It goes without saying that you need to consider both and take even the negative one positively to progress better. Now, how about making some good use of the positive feedback that you received? It is indeed worth adding this feedback or testimonials to your pages, where the readers can get an idea about what people have to say about the content. Also, you need to make sure, that when you do this, you don’t just share views like “Good job”, “Nice work” and so on. Provide the testimonials which give a descriptive idea about your website, your clientele, your previous work, which gives your new clients an idea about the positivity and the work experience that you have got.