the raising trend of voice search
What is a voice search?
Voice search is a technology that helps users to conduct internet searches by asking a question verbally on a smartphone, mobile device or computer.
It'sIt's distinct from the conventional way where the question or query is typed into a search box. A search engine, or a digital assistant, will answer a question.
In a competitive environment, seeking to optimize for voice search, using the same old techniques and methods won't take the company forward.
Let's see it through a never perspective and approach.
The rapid pace of Voice search
Voice search is rising exponentially, increasing year after year and is becoming popular with all age groups, particularly the younger generation and is adding to the list of routine task that is now only managed through voice assistance. Some of them are as follows:
Navigation
questions and answers
playlist management
Call actions
Shopping
Email management
Calendar management
Why should Businesses take a note on optimization for voice search?
Voice quest is the big transition of today's technological times. The shift is, in fact, already underway. 2020 shows the expectation that the search will move away from online searches toward voice search for at least 50 percent.
The voice search has the ability to disrupt digital marketing.
Traditionally search engine ranks in the top 10 were an integrated outcome of search engine optimization & content marketing strategies, featured snippets, and so on going well.
Now imagine that there is only one response, a search engine will only pick that, and that will be the ultimate answer to that particular search question.
To most companies vying to Google traffic, it is certainly not much of great news.
It means either you are part of the voice search or you are part of nothing.
If you're not part of the voice hunt, you're not part of the 50% of the searches that you are doing, and that is just a beginning and survival till end doesn't seem possible through that.
Now let's understand the most important aspect: How to optimize for voice search?
Natural, conversational language: In a natural and conversational language, it's important to present the text in the way of communication rather than one-way information.
Focus less on keywords: Instead of stuffing keywords into your posts, concentrate on providing helpful responses.
Focus on Semantic Search: is it necessary to emphasize more on weekly browsing and then alter your approach.
User Goal Focus: Try to work harder to figure out the intended customer.
Intent-based Answers: Put the priority on intent rather than content.
Be Concise: Try to be brief with an average of 29 words or less per answer formation.
Structured Data / Schema: While it has not been proven to impact voice search optimization using Structured Data / Schema, it is a major factor in daily optimization that can indirectly assist your voice search content level, so it shouldn't be ignored.
No matter what you're selling in your online shop, if you want to catch those that flock to voice-assisted apps, your site needs to get a grip on voice search SEO. Quickly!
Voice search is a technology that helps users to conduct internet searches by asking a question verbally on a smartphone, mobile device or computer.
It'sIt's distinct from the conventional way where the question or query is typed into a search box. A search engine, or a digital assistant, will answer a question.
In a competitive environment, seeking to optimize for voice search, using the same old techniques and methods won't take the company forward.
Let's see it through a never perspective and approach.
The rapid pace of Voice search
Voice search is rising exponentially, increasing year after year and is becoming popular with all age groups, particularly the younger generation and is adding to the list of routine task that is now only managed through voice assistance. Some of them are as follows:
Navigation
questions and answers
playlist management
Call actions
Shopping
Email management
Calendar management
Why should Businesses take a note on optimization for voice search?
Voice quest is the big transition of today's technological times. The shift is, in fact, already underway. 2020 shows the expectation that the search will move away from online searches toward voice search for at least 50 percent.
The voice search has the ability to disrupt digital marketing.
Traditionally search engine ranks in the top 10 were an integrated outcome of search engine optimization & content marketing strategies, featured snippets, and so on going well.
Now imagine that there is only one response, a search engine will only pick that, and that will be the ultimate answer to that particular search question.
To most companies vying to Google traffic, it is certainly not much of great news.
It means either you are part of the voice search or you are part of nothing.
If you're not part of the voice hunt, you're not part of the 50% of the searches that you are doing, and that is just a beginning and survival till end doesn't seem possible through that.
Now let's understand the most important aspect: How to optimize for voice search?
Natural, conversational language: In a natural and conversational language, it's important to present the text in the way of communication rather than one-way information.
Focus less on keywords: Instead of stuffing keywords into your posts, concentrate on providing helpful responses.
Focus on Semantic Search: is it necessary to emphasize more on weekly browsing and then alter your approach.
User Goal Focus: Try to work harder to figure out the intended customer.
Intent-based Answers: Put the priority on intent rather than content.
Be Concise: Try to be brief with an average of 29 words or less per answer formation.
Structured Data / Schema: While it has not been proven to impact voice search optimization using Structured Data / Schema, it is a major factor in daily optimization that can indirectly assist your voice search content level, so it shouldn't be ignored.
No matter what you're selling in your online shop, if you want to catch those that flock to voice-assisted apps, your site needs to get a grip on voice search SEO. Quickly!
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